Willy is your free Al-powered nonprofit content companion from FreeWill

Are you a FreeWill partner?
Log in to Partner Portal to meet William, the next generation of Willy!

What can Willy help you with?

Donor Outreach

  • Fundraising emails

  • Donor thank you notes

  • Direct Mail text (letters and postcards)

  • Fundraising email evaluator

Marketing and Communications

  • Social media posts

  • Press releases

Planning and Strategy

  • Sample email calendar

  • Sample social media calendar

FAQs

What does it cost?

Willy is free for all to use. FreeWill partners now have access to William, our more advanced AI-powered writing tool that offers enhanced functionality such as the ability to iterate on outputs and see an archive of your prompt history. If you are a FreeWill partner, log into Partner Portal to get started.

What’s the best way to use this?

Use this tool to create a first draft of anything you need. Then, make sure you check it carefully — AI is a wonderful tool but it isn’t perfect, so make sure to fact check anything important!

Is my content going to be the same as everyone else’s?

Nope! The tool scours your website to use your tone, language, and information to create content unique to you and your needs.

Is there a limit to how much I can use this tool?

Nope! At least not for now. We'll see how much usage it gets and whether the costs to run it get exorbitant.

How long does it take to use the tool?

Most inputs take only a minute or two to enter. The tool can take several minutes to answer so please be patient. Why so long? Because it’s scouring the internet in real time to be able to incorporate the latest news and the voice and tone from your own website.

I have feedback. Where can I give it?

Have an idea for a new part of the tool? Feedback on how it can be better? Anything else you want to say? Just shoot us a note at willy@freewill.com.

AI that is designed to make your writing, job, and life better.